Survey finds electric car owners would prefer specialist tyres
64% would favour replacement tyres specifically designed for EVs; proportion is even higher among younger drivers
Male EV drivers are most likely to favour EV-specific tyres
44% would be happy to pay more for specialist EV tyres
The Vredestein Quatrac Pro EV was the first all-season tyre developed for battery electric vehicles and hybrids to be launched in Europe
A survey commissioned by Apollo Tyres has found that a significant majority of electric vehicle (EV) owners in the UK would prefer to purchase replacement tyres that have been developed specifically for use on an EV.
In a poll of 1,000 motorists commissioned by Apollo Tyres, 64% of EV drivers said they would prefer EV-specific replacement tyres, compared to just 1% who say they would be unlikely to do so.
The survey also found that younger EV drivers are the group most likely to purchase a specialist replacement tyre. The majority (84%) of those aged 25 to 34 say they are either ‘very likely’ or ‘somewhat likely’ to purchase a tyre specifically designed for EVs, compared to 36% of those aged 45 to 54.
When replacing the tyres for an EV, men are most likely to select an EV-specific product, with 56% saying they would be ‘likely’ or ‘very likely’ to do so, compared to 51% of female EV drivers.
When asked about factors that would motivate them to choose a certain type of replacement tyre, 44% of EV drivers cite 'high traction and grip in all weathers’, while 38% would favour a product ‘recommended by the car manufacturer’.
When choosing tyres in the future, 44% of EV owners say they would be prepared to pay more for those products specifically developed for use on an EV, while 24% were still unsure.
Last year, Apollo Tyres launched the Vredestein Quatrac Pro EV, Europe’s first all-season tyre developed specifically for battery electric vehicles and hybrids. The product has been designed to manage the increased torque and weight associated with modern EVs, delivering superior handling and stability, low levels of rolling resistance and high standards of durability. The Quatrac Pro EV also features a tread design that offers a 1dB reduction in road noise over the equivalent non-EV Vredestein all-season tyre, thanks to its
AI-optimised sequencing of tread pitches.
Yves Pouliquen, Group Head of Sales and Marketing at Apollo Tyres, says: “As Europe continues its shift towards electrified transport, consumers are becoming better aware of products that can offer significant benefits for their EVs. This has been confirmed by early demand for the Quatrac Pro EV, as well as by these survey findings, and we will continue to invest in EV-specific innovations as the sector grows.”
For more information about the Vredestein Quatrac Pro EV, visit: https://www.vredestein.co.uk/car-suv-tyres/products/1962-QUATRAC-PRO-EV/