The Musk Effect: A third of Brits less likely to buy Tesla due to Elon Musk’s recent behaviour
A nationally representative survey has revealed that a third (33%) of Brits are less likely to buy a Tesla after Tesla’s CEO Elon Musk’s recent behaviour
Conducted by a digital car finance lender, the survey hoped to find out if Elon Musk's recent behaviour or political stance will affect the British public’s likelihood of buying a Tesla
On the other hand, one in five (19%) said Musk’s actions make them more likely to choose a Tesla, with this figure rising to 38% among those aged 16-24 and 35% for those aged 25-34
Looking at current Tesla owners, 45% have considered selling their cars because of Musk’s recent actions
Musk has particularly turned off women, with 36% saying they wouldn’t consider a Tesla, compared to 30% of men.
A nationally representative survey of 2,000 Brits[1] has revealed that a third (33%) of people are less likely to buy a Tesla due to Elon Musk’s recent behaviour and his political stance.
The survey, commissioned by digital car finance lender Carmoola, aimed to assess how Elon Musk's political stance and recent actions, as CEO of Tesla Motors, influence people's likelihood of purchasing a Tesla.
In contrast, around one in five (19%) of Brits stated that Musk’s actions make them more inclined to choose a Tesla. This trend is especially strong among young adults, with 38% of those aged 16-24 and 35% of those aged 25-34 being more likely to purchase a Tesla because of Musk's influence on the brand.
Among current Tesla owners, 45% indicated they are considering selling their cars due to Elon Musk’s recent public activities. Meanwhile, 41% are not looking to sell, though over half of them (22%) mentioned that while they’re not planning to sell now, they wouldn’t purchase another Tesla in the future.
Musk has particularly turned off women, with 36% saying they wouldn’t consider a Tesla because of Musk, compared to 30% of men.
Regionally, Wales shows the most resistance to Teslas, with 41% of residents saying they wouldn’t buy one because of the CEO, while in contrast, 36% of Londoners are more likely to purchase a Tesla following Musk’s recent actions.
Aidan Rushby, founder and CEO of Carmoola, said: “With Elon Musk’s recent actions and political stance being made more and more public, we thought it would be interesting to see if this has swayed Brits opinion on his car brand.
”It’s clear that Musk’s link with Tesla has swayed people both towards and away from the car giant. The stats surrounding the younger generation are also interesting as many of those aged under 35 seem more likely to buy Tesla because of Musk’s influence on the brand.”