ROWE backs 10th-anniversary MotoFest Coventry

Premium oils and lubricants brand, ROWE, will be supporting the cultural and transport festival MotoFest Coventry this year. MotoFest Coventry will take place from 1-2 June 2024 in the Coventry City Centre and attract more than 200,000 people with classic car displays and parades alongside art and cultural exhibitions.

ROWE has joined the festivities as a headline sponsor, helping the event captivate audiences and host its largest-ever entertainment programme. ROWE ambassador Grant Williams will be in attendance, representing the brand as part of the wider celebrations.

As a festival celebrating transport heritage and future mobility, MotoFest aligns perfectly with ROWE’s high-performance lubricants and sustainable practices. The company’s state-of-the-art blending plant – located in Worms, Germany – uses audited sustainable processes and the brand has a history of racing success.

With a passion for motorsport and the wonderful vehicles – both modern and classic – that grace Britain’s roads and tracks, the team at ROWE’s new UK distributor, MediaCo Imports (MCOIL), are thrilled to be supporting MotoFest Coventry 2024.

Jeremy Aston-Phillips, Director at MCOIL, commented: “This iconic event is celebrating its tenth anniversary, and we are excited to support it in such a meaningful way. ROWE is all about preserving historic vehicles with exceptional protection while also enabling the performance of modern racing machines. Better yet, we do so while embracing industry-leading sustainability practices. We look forward to joining everyone for the anniversary festivities and working alongside the MotoFest Coventry team.”

James Noble, MotoFest Coventry Festival Director, said: “We are delighted to have Rowe as the official lubricants partner for our ten-year anniversary event. 

“With ROWE’s well-established reputation in the industry for producing high-performance lubricants and its commitment to sustainability, their business ethos and values are very much aligned with the MotoFest Coventry team.

“As a result of the ROWE partnership, we have the addition of the Grant Williams stunt show to the MotoFest Coventry sprint circuit programme, which further boosts our exciting line-up across the festival weekend.”