Vehicle operators urged to show off a HELLA ‘Smile’

HELLA wants to put a LED ‘Smile’ on the face of trucks all over the UK, and operators that participate in its fun new social media competition are set to instantly win a HELLA cap, with a major prize available to the owner of the beaming lorry that achieves the most likes.

“From John O’Groats to Lands End,” said Dave Clark, Product Manager for Universal Lighting at HELLA, “we're on a mission to cover the UK in miles of smiles, one truck at a time!”

To enter HELLA’s new ‘Smile’ competition, you just need to place a smile on the front of your truck using HELLA’s distinctive Jumbo auxiliary LED headlamps. Then, take a photo and post that picture on Instagram and/or Facebook with the location, making sure to tag @HELLA, using #HELLASmile. By doing so, you will instantly win a HELLA cap.

The post with the most likes is set to get a fantastic first place prize in the form of exclusive HELLA Light Bars, which will be fitted by Kelsa Truck Products. 

The Jumbo LED makes for an instant ‘Smile’ according to Dave. “HELLA’s Jumbo LED full-LED auxiliary headlamp combines an attractive design with state-of-the-art technology. The unmistakable light signature with a striking LED position light shaped like a friendly smile makes the light signature highly recognisable and works really well for our fun ‘Smile’ competition!”