Yokohama Europe showcases three new tyre patterns at special track event for Dealers

YOKOHAMA has recently held a special track day event at the famous Nurburgring F1 Track in Germany to launch three new tyre patterns. The ADVAN Sport V107, ADVAN Neova AD09 and Geolandar X-AT into their ever-expanding product portfolio in the Ultra High Performance and Off-Road sectors.

Established partner tyre dealerships from the UK and throughout Europe were invited to the three-day event to enable them to test these outstanding new additions to the range. The event also marked a new extensive European brand image campaign by YOKOHAMA.

All 150 dealers were given the opportunity to drive and test the trio of new patterns on specially adapted tracks with Speed Handling on part of the Grand Prix track comparing the ADVAN Sport V107 UHP tyre against the ADVAN Neova AD09 Sport & Track whilst the individual “Wet & Dry/Slalom Handling” testing was carried out on the nearby Driving Safety Center 2 track where the ADVAN Sport V107 was compared with a Competitor’s tyre and the ADVAN Neova AD09 was matched against the ADVAN AD08RS pattern.

The completely new, ground-breaking ADVAN Sport V107 tread pattern has been uniquely divided into two halves with the outer section adopting an asymmetrical design giving improved pattern rigidity through the shoulder along with greater road contact for impressive handling in dry conditions and significantly strengthening wet surface driving performance. Whilst the Inner pattern section incorporates wide straight grooves that enable enhanced drainage performance on wet roads and in particular exceptional hydroplaning resistance at high speeds.

Additional features and benefits of the ADVAN Sport V107 include the use of the Matrix Body Ply structure to further enhance steering stability and precision without any compromise to ride comfort. Plus, an angled carcass is positioned close to the tread for increased rigidity in circumferential direction and a premium new sidewall design through special tooling processes in the molds contributes to the development of a new attractive ‘dark design’. The ADVAN Sport V107 is currently available in 60 sizes.

The ADVAN Neova AD09 has been specifically manufactured as an advanced street sports tyre for drivers of high powered salon cars who also like to race on the track and again offers a similar dual tread pattern arrangement. With the inside half incorporating wide circumferential grooves with long lugs cutting across and a rounded groove design for superior water displacement. Whilst the outside half has narrow circumferential grooves placed close to the inner side for increased ground contact.

Other equally important features and benefits include a further improved Contact Patch guaranteeing control and grip when cornering at speed and increased casing rigidity to ensure tread stability. The tyre also provides new high levels of dry grip and wear resistance along with overwhelming strength and exceptional design features. The ADVAN Neova AD09 tyre will become available in a number of popular sizes from September onwards.

In stark contrast the YOKOHAMA dealers were also subjected to a challenging ‘off road experience’ on a specially prepared rough terrain course to experience the durability and versatility of the Geolandar X-AT tyre. This heavy-duty two in one aggressive pattern offers a number of impressive off-road features and benefits including a special tough block pattern for continuous drive performance and comfort. Whilst twin shaped shoulders and centre block give unrivalled traction and steering control. Plus, a Sipe-shallow groove combination contributes towards outstanding traction on wet and slippery surfaces and significantly combats against uneven wear.

Hiroyuki Shioiri, Chairman of YOKOHAMA Europe, Gregorio Borgo, President & CEO and Aleksandar Gramatikov, Executive Vice President & Chief Commercial Officer were present throughout the track event and Mr Borgo says, “It was obvious by the continual enthusiasm of our dealer guests that everyone thoroughly enjoyed the long overdue experience of testing our latest tyres on the track and off-road.

“Therefore, confirming YOKOHAMA’s policy of providing tyres with exceptional versatility, comfort, grip and overall handling control whatever the driving surface. 

For further details and sales enquiries about the ADVAN Sport V107, ADVAN Neova AD09 and Geolandar X-AT ranges along with the complete YOKOHAMA product portfolio contact visit our website www.yokohama.eu