AAG continues support of IAAF Annual Conference and Awards Dinner

The company’s multi-year and multi-event sponsorship of IAAF’s events, both in December and throughout the year at the Summer Conference and Golf Day, underlines the group’s support of the wider automotive aftermarket and federation’s activities

Alliance Automotive Group (AAG) has agreed headline sponsorship for the 2024 IAAF Annual Conference and Awards Dinner, which takes place on 5 December 2024 at the DoubleTree Hilton, Milton Keynes. 

The company’s multi-year and multi-event sponsorship of IAAF’s events, both in December and throughout the year at the Summer Conference and Golf Day, underlines the group’s support of the wider automotive aftermarket and federation’s activities.

This year, the conference returns under the theme of The Everyday Leader, which will highlight the challenge and opportunity available to everyone in the automotive aftermarket to drive the sector forward. 

In the evening, IAAF’s Annual Awards Dinner will take place with comedian and television host Dara Ó Briain booked as headline entertainer. The sell-out event promises to build on the spectacular 2023 occasion, which saw an evening of entertainment, awards and a few surprises for guests attending.

Steve Richardson, managing director of Alliance Automotive Group, said: “The IAAF Annual Conference and Awards Dinner is a key fixture in the aftermarket calendar and brings the entire industry together. In the past year, the federation’s alignment with its members has continued to increase and we look forward to supporting the event, promoting our key brands within the sector.”

Mark Field, chief executive of IAAF, said: “Alliance Automotive Group fully backs our efforts to bring the industry together at IAAF events and we are extremely grateful for their ongoing support. We are working hard to ensure the 2024 event continues to ‘raise the bar’ in terms of entertainment and networking opportunities.”

Companies within the aftermarket sector can benefit from the various sponsorship opportunities on offer, with title sponsorship of individual awards available plus pre-dinner drinks, partner and service member village sponsorship available at competitive rates, against the backdrop of an industry-wide networking event. 

To book conference and dinner tickets, hotel information, or to find out more about available sponsorship packages for the IAAF Conference and Awards Dinner 2024, please email Angela Neale, at angela@iaaf.co.uk.

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