Aftersales self-service sees rapid growth in 2024, cutting queues and increasing revenue
Nearly 2,000,000 digital self-service interactions were recorded during the first half of 2024, up over 93,000 per month compared to H1 last year
Over £7m worth of value-added items chosen by customers through digital check-in, worth over £1.1m of additional dealer revenue per month
Consumers are spending more per visit on self-service purchases, up from an average of £35 last year to £50 in 2024
The first half of 2024 saw another sharp increase in the number of motorists using digital self-service solutions when interacting with dealer aftersales departments. Half-year results from Tjekvik indicate that record numbers of customers are choosing to avoid queues, particularly during peak times, by using digital solutions to check in and check out their vehicles brought to dealerships for service, repair and MOT.
In the first half of 2024, nearly two million digital self-service interactions took place at dealers globally using Tjekvik technology, equivalent to an additional 93,000 interactions per month.
In the UK, customers have embraced Tjekvik’s Home check-in service, with 55% choosing to check in their vehicles from the comfort of their own homes. Significantly, 26% of these customers continue their digital journey using Tjekvik’s in-showroom check-in solutions. Tjekvik is now on track to exceed four million self-service transactions globally by the end of 2024.
Self-service boosts upselling in H1
Digital self-service technologies are also proving to be increasingly effective for driving sales of value-added products and services, such as season-specific tyres, premium lubricants, air conditioning checks and service plans. Tjekvik has found that many customers feel more comfortable in reviewing and purchasing such items away from the service reception.
In the first half of 2024, customers interacting with Tjekvik technology purchased over 141,000 value-added items, generating more than £7 million in additional revenue, averaging almost £1.1 million per month across all sites. This represents a significant year-on-year increase, with over 3,000 more items sold per month, contributing an extra £420,000 in monthly revenue compared to 2023. This revenue boost can be partially attributed to the average value of purchases increasing from £35 to £50 compared to H1 last year.
The Tjekvik solution is also an efficient way to generate sales leads and drive retention tools such as service plans. There were 59,611 vehicle valuation requests, up by nearly 2,000 requests per month compared to the same period last year; while an additional 980 service plan enquiries were generated with 57,564 sold in total.
Christian Mark, CEO and Co-founder at Tjekvik, said: “Our 2024 half-year results underscore the increasing demand for digital self-service in automotive aftersales. Customers are looking for faster, more convenient, more personalised experiences. By choosing our digital solutions, dealers can focus on providing higher-quality customer service while driving additional revenue through value-added sales.”