Castrol Service launches consultancy service with Tim Benson

Castrol Service workshops can now access a new business consultancy service, thanks to a partnership with Tim Benson, Managing Director of the highly-respected Oldfields Garage in Herefordshire.

Announced at the Castrol Service Conference on Friday (21 March), the exclusive service offers expert guidance to help garage owners improve operations and unlock their full potential.

Oldfields Automotive Consulting, led by Tim Benson, leverages his extensive experience as a successful garage owner. It focuses on improving efficiency, work-life balance, and business structure, offering actionable insights beyond just boosting the bottom line.

“I want to help others streamline their business, improve efficiency, and create a better experience for themselves, their team, and their customers," said Tim. "With years of experience running an independent garage, I understand the challenges owners face."   

The process starts with a review of a garage’s online presence, followed by an on-site visit where Tim assesses key areas such as customer interactions, physical aspects, and business processes. This fresh perspective provides a comprehensive plan for improvement to increase profitability and customer satisfaction.

"Many garages are already successful but struggle with efficiency or balancing their workload, which directly impacts the customer experience, " explained Tim. "Our focus is on helping businesses work smarter, optimise their customer base, and increase average invoice value. This not only improves profitability but enhances the customer experience as well."

Tim's approach has proven highly effective at Oldfields Garage, where the average invoice value increased by 58 per cent over the past four years. In addition, the garage boasts an impressive Net Promoter Score (NPS) of 96, a metric that measures customer loyalty and satisfaction.

“We've always been committed to ensuring Castrol Service workshops maintain the highest standards," said Dan Bridges, Automotive Sales Manager at Certas Lubricant Solutions, the company behind The Race Group and the Castrol Service programme in the UK. "Now, with Tim’s consultancy service, we’re providing our network members with hands-on support and expert guidance to help them take their businesses to the next level, building on the strong foundation we’ve already helped them establish."