Duckhams celebrates 125 years at Automechanika
Duckhams, the original British motor oil since 1899, is delighted to be exhibiting at Automechanika Birmingham in 2025 to celebrate the brand’s 125th anniversary.
Alexander Duckham established his oil company in 1899, and his entrepreneurial, pioneering spirit has been at the company's heart since then. For 125 years, Duckhams has been a pioneer of product innovation and excellence, carving a history of ground-breaking achievements, from setting the land speed record to developing Europe's first multigrade oil and first synchromesh gear oil in the 1930s.
In 2025, the brand is re-launching in the UK and Ireland with a new go-to-market approach and will be available at workshops and retail outlets through new distributor partnerships. The brand has already established a global presence, with products now available across Europe, the Middle East and Asia.
Duckhams has a complete range of products for passenger cars (PCMO), from the iconic QXR oils for modern cars to the Duckhams Classic oils range. Similarly, the company has product solutions for motorcycle (MCO) and commercial vehicle (CVO) categories across global markets. To help customers choose the right oil, the company runs a VRN (vehicle-registration-number) search on the website www.duckhams.com/find-my-oil.
Duckhams and British motorsports have been synonymous with each other along the brand's legacy of 125 years. This legacy began with the land-speed record in 1948 and extends to numerous F1, BTCC, British GT, Formula Ford, and BRIC Superbikes championships with celebrated drivers of yesteryear like Ayrton Senna, James Hunt, John Surtees and current champions like Dan Cammish, Shaun Balfe, Adam Smalley and Daryl DeLeon. In 2025, Duckhams sponsored cars can be seen in the Porsche Carrera Cup GB and Sprint Challenge GB.
Duckhams Chief Executive Officer Mike Bewsey said, "We are delighted to be exhibiting at Automechanika this year and supporting our expansion plans for the UK and Ireland through new partnerships. I trust the Automechanika footfall of over 15,000 workshops, motor factors, retailers, and end users will help this iconic original British brand reach wider footprints.”