FAI appoints new Head of Sales

FAI Automotive has appointed Lewis Wykes as Head of Sales (UK and Ireland) as the company looks to align its business strategy and overall objectives to increase its footprint in the market.

With over 20 years in the motor trade, Wykes started as a Warehouse Operator and progressed through roles including delivery driver, parts person and retail branch manager, through to seven years as Regional Manager – allowing him to gain valuable experience at every level to build his foundation of skills and knowledge.

In his new role, Wykes will lead a team of Area Sales Managers and Customer Service specialists, driving strategies to attract new customers and revenue. He will also promote multiple brands, strengthen relationships with key decision-makers, and support business growth across designated territories.

Wykes will also collaborate with internal teams across Marketing, Purchasing and Product Development to enhance customer satisfaction, develop business strategies, and align operations with company objectives for future growth and success.

Discussing his new position, Wykes said: “I really enjoy building relationships with new and existing customers, and I firmly trust the brand and quality that we offer the aftermarket, which makes this role extremely fulfilling.”

Lee Hewlett, Managing Director at FAI, added: “Lewis’ experience in factoring, means he has a very good understanding of the market and our customer needs – which makes him a great asset to the company. As we move forward with expanding our product ranges this year, providing more opportunities to grow the trusted FAI brand, we’re pleased to have Lewis onboard to build our future success.”