First Line’s outstanding service celebrated at IAAF Awards

First Line Ltd. has been awarded the Highly Commended recognition for Car Supplier of the Year (Service Award) at the IAAF Pride of the Aftermarket Awards on December 5th, at the DoubleTree by Hilton in Milton Keynes.

The award is a testament to First Line's exceptional dedication to service, outstanding product quality and its ability to meet the evolving needs of the automotive aftermarket.

With over 40 years in the industry, First Line has established itself as a market leader, supplying OE-matching specification components across 65 product categories, including braking, clutch, driveline, filtration, steering & suspension and wheel bearings.

A hallmark of the company’s success has been its ability to introduce over 500 new parts each year, keeping up with the fast-changing automotive landscape, while also ensuring the highest standards of product quality.

The specialist’s extensive technical support, including a comprehensive online catalogue and dedicated customer service teams, has been vital in helping motor factors and garages navigate the complexities of vehicle maintenance.

In the face of global challenges, such as supply chain disruptions and the rise of electric vehicles (EVs), First Line has demonstrated remarkable adaptability. The company has always maintained high stock availability levels ensuring minimal disruption to customers.

Additionally, its commitment to introducing new products, such as the surcharge-free CV joints and driveshafts, has further solidified its reputation for being first-to-market with solutions that meet customer demand.

Dan Joyner, Managing Director at First Line Ltd., commented: “We are immensely proud to receive one of the industry’s most coveted awards. This achievement highlights the dedication and hard work of our team in ensuring that we provide not only high-quality parts but also unparalleled service to our customers.

“We remain focused on delivering innovative solutions and supporting the industry through ongoing product development, availability and top-tier customer service.”