Fras-le brakes into the UK market
Fras-le, a leading global manufacturer of commercial vehicle (CV) friction materials and brake systems, is poised to make a significant impact in the UK market with its cutting-edge CV braking solutions.
Leading quality and innovation
Established in 1954 in Caxias do Sul, Brazil, the company has grown to become a prominent player in the automotive and commercial vehicle industry. With a reputation for innovation and quality, Fras-le brings a wealth of expertise to meet the demanding needs of the UK's commercial vehicle sector.
Fras-le's entry into the UK market follows the acquisition of Juratek in March 2023, and is a strategic move to offer its comprehensive range of commercial vehicle (CV) braking products, particularly its CV brake pads and CV brake linings to the sector.
The company has established itself as a trailblazer in the development of friction materials, consistently setting industry benchmarks for performance, durability, and safety.
Innovation is at the core of Fras-le's business strategy and leverages state-of-the-art research and development facilities to engineer products that not only meet but exceed industry standards. The CV braking systems are designed to deliver optimal performance in diverse operating conditions, ensuring reliability and safety for commercial vehicles across the UK.
Fras-le's CV friction compounds are produced using high-quality materials and undergo rigorous testing to withstand the challenges of heavy-duty applications. Whether it's long-haul transportation, construction, or distribution, Fras-le's CV braking solutions are tailored to provide consistent and reliable stopping power, contributing to enhanced vehicle safety and reduced maintenance costs.
Environmentally friendly
A commitment to sustainability is another aspect that sets Fras-le apart in the competitive CV braking market. Fras-le integrates eco-friendly practices into its manufacturing processes, ensuring that its products align with global environmental standards. The company is committed to minimising its environmental impact through initiatives such as waste reduction, energy efficiency, and responsible sourcing of raw materials.
This commitment resonates well with the growing global awareness and demand for sustainable solutions, making Fras-le an attractive choice for businesses looking to align with environmentally responsible practices.
Market changes
Fras-le's entry into the UK market comes at a time when the transportation and logistics industry is undergoing transformative changes. As the demand for efficient and reliable commercial vehicles continues to rise, Fras-le's CV braking systems are set to address this demand, offering a perfect blend of performance, durability, and innovation.
Customer service is key
The company's dedication to customer satisfaction is evident through its comprehensive after-sales service and technical support. By establishing a presence in the UK market, Fras-le aims to build lasting partnerships with local businesses, providing them with the assurance of top-notch CV braking solutions backed by responsive customer service.
Fras-le's introduction of its CV braking solutions to the UK market marks a significant milestone in the company's global expansion strategy. With a reputation for excellence, technological innovation, and sustainability, Fras-le is well-positioned to become a trusted partner for businesses in the UK's commercial vehicle sector. As the transportation landscape evolves, Fras-le's commitment to delivering cutting-edge CV braking solutions ensures that it will play a pivotal role in shaping the future of brake systems in the UK.