GEM is honoured with corporate award at the National Road Safety Conference

ROAD SAFETY and breakdown organisation GEM Motoring Assist’s long-term commitment to reducing death and serious injury on the country’s roads was celebrated with a corporate award at the recent National Road Safety Conference.

In front of a packed conference hall, Road Safety GB chair Sam Merison offered some warm words about GEM’s contribution to casualty reduction. “Times have changed, but GEM’s values have remained untouched,” he said. “The founding mission remains at the heart of everything they do, and they still pride themselves on going the extra mile for their members and other road users.

“They have been a trusted, independent breakdown recovery provider for more than 40 years and they continue to champion road safety, supporting projects across the UK that all have one thing in common – keeping people safe on the roads.

“They are also leading partners of Blue Light Aware – a resource containing short videos and animations, produced on behalf of the emergency services. Their crews rely on the help of other road users when they’re on a ‘blue light’ journey. Blue Light Aware is there to be shared to allow everyone to gain a better understanding of the needs of emergency drivers, contributing to a safer road environment.”

More than 400 representatives of local authorities, universities, charities, police, fire and rescue service attended the Conference, held at the Hilton Birmingham Metropole in Birmingham, to discuss the latest developments and innovations in the road safety sector.

Accepting the award, GEM Road Safety Charity trustee Gill Starkie said: “We were thrilled to receive this accolade on behalf of everyone at GEM who contributes so much to keeping everyone safe on their journeys.

“Blue Light Aware has been a notable success which continues to inform and educate road users. We have also had the opportunity to ensure as many people as possible are aware of the Charity’s work and the current opportunity to apply for funding. I hope every GEM member will share our pride in having such a high-profile acknowledgement of the work we do.”