Glen Callum Associates reveals shift in recruitment trends: Headhunting takes centre stage

Recent analysis from aftermarket recruitment specialist, Glen Callum Associates (GCA), has uncovered a surprising trend in recruitment: GCA’s latest data shows that an impressive 71 percent of its recent hires were sourced through headhunting and proactive search methods, leaving traditional job adverts to account for just 29 percent of new hires.

Despite robust advertising budgets and extensive access to paid job board databases, this shift highlights a significant change in the job market. Kayleigh Bradley, senior recruitment consultant at GCA, provides insight into what this means for future recruitment strategies.

“While job adverts are far from obsolete, our findings highlight a crucial trend,” says Bradley. “Candidates are increasingly being reached through direct engagement rather than traditional job applications. This shift necessitates a re-evaluation of how we recommend allocating recruitment budgets and resources.”

Bradley acknowledges that job adverts still play a role in the hiring process. “There are candidates who appreciate the direct application route, and every application is valuable. However, the data indicates that relying solely on job adverts may not be sufficient in today’s competitive market.”

The findings prompt a reassessment of recruitment strategies. “It’s essential to balance your spending between advertising costs and investments in job board databases, as well as the time-intensive process of headhunting,” Bradley advises. “Active search and candidate engagement are increasingly vital for accessing top talent.”

For those navigating this evolving landscape, Bradley suggests leveraging various platforms. “Job boards, social media and networking are all crucial channels. Investing time and resources into these areas, and honing your engagement skills, can significantly enhance your recruitment efforts.”

Bradley remains optimistic about the opportunities this trend presents. “The statistics reveal a wealth of potential candidates ready to be discovered. The challenge lies in reaching out effectively and focusing on where your ideal candidates are most likely to be found.”