Gulf’s premium quality shines through, says Titan Group
Since announcing its partnership earlier this year to bring the iconic Gulf brand back to the UK aftermarket sector, Titan Group has reported strong interest from its customer base, with garages and workshops keen to use the premium-quality brand.
In each area where it operates, Titan Group is the exclusive partner of Gulf Lubricants as its premium lubricant offering to the Independent Garage trade.
Damon Peacock, Founding Partner, Titan Group, said: “In an ever-changing market, the need for the correct oil is essential, and this can be guaranteed with Gulf. It’s important that garages also opt for quality when it comes to oil, and that’s exactly what we can offer by stocking Gulf.
“We needed a premium brand that wasn’t over distributed and had a clear brand strategy. Of all the premium brands we reviewed only Gulf met our requirements. As it’s such an iconic brand, customers are already familiar with the product, and therefore we find the desirability is already there.”
Formed by experienced motor factor managers and trade professionals with decades of combined experience, Titan Group is the first employee-owned motor factor in the UK, working with some of the leading aftermarket suppliers to provide premium products of the highest quality.
Dave Woodman, General Manager, Gulf Lubricants UK, said: “Titan are a pleasure to work with, as they are setting the standard for a new model of motor factor in the UK. They are always sure to carefully consider the brands they stock, only bringing in premium quality products, and we’re delighted to be a part of this portfolio. We look forward to continuing to work closely with them to build a strong, long-term partnership with the group.”
Peacock added: “The support we’ve received from Gulf has been second to none and the team are always willing to go the extra mile to meet our requirements. The high quality of the brand and products is clear to see, and this is reflected in the feedback we’ve had from customers – they love it!”