IAAF Conference calls on the aftermarket to unite

On December 5th, 2024, the Independent Automotive Aftermarket Federation (IAAF) hosted its largest and most impactful conference to date at the DoubleTree by Hilton, Milton Keynes, where the theme ‘The Everyday Leader’ highlighted various forms of leadership across the aftermarket, with discussions on legislative changes, technological advances and key industry challenges and opportunities.

Mark Field, IAAF's Chief Executive, set the stage for leadership and passion within the industry, opening the conference by welcoming attendees and expressing his gratitude, highlighting the year-long unity of the aftermarket industry.

Field shared insights from the popular ‘Carpool Aftermarket’ initiative, where he interviewed key industry figures in an informal, engaging format. “What’s your passion? That’s what drives you and the industry forward,” Field said, emphasising the ongoing need for innovation and collective efforts to meet future challenges.

One of the day’s most crucial sessions, led by Quentin Le Hetet from GIPA, focused on the findings of a comprehensive IAAF consumer survey. Conducted with 1,042 UK drivers, the survey revealed significant consumer demand for choice in service and repair, with 96 percent of drivers relying on the aftermarket for maintenance.

Key findings included that 72 percent of drivers choose independent workshops over OEM networks and 92 percent believe they should have a say in their choice of workshop and parts. Le Hetet noted: “The aftermarket is essential to the UK’s aftersales market, and consumers expect choice when it comes to vehicle servicing.”

A subsequent panel discussion, featuring Field, Le Hetet and Neil Pattemore, IAAF’s Technical Director, explored the steps needed to elevate the aftermarket’s image. Pattemore stressed the importance of educating both consumers and the government about the value of independent services. “We need to raise our profile, so consumers understand the quality and choice they have outside of OEM networks,” he said.

Simon Albert, Managing Director of Messe Frankfurt UK, then led a discussion on Automechanika Birmingham’s new ‘Motorvate’ initiative, introduced to address the growing skills gap in the automotive sector.

Albert called for greater industry collaboration to inspire the next generation of technicians, with a particular emphasis on AI, EVs and innovation. Albert’s passion for change was evident when he stated: “We must inspire young people to enter the industry by showing them what being a technician really looks like.”

The conversation then turned to a thought-provoking talk on cutting-edge technology, as James Poulter, Head of AI & Innovation at House 337, explored the role of artificial intelligence (AI) in the aftermarket. Poulter explained how AI, particularly large language models (LLMs), can be used to analyse vast amounts of data, offering unique insights into customer needs and improving operational efficiency.

He emphasised: “If you have the right data, AI can unlock invaluable insights that humans might miss.” However, he also cautioned about the ethical and economic risks, urging businesses to approach AI with a clear understanding of its limitations and potential.

In a keynote speech that captivated the audience, renowned rugby referee Nigel Owens shared his personal journey of overcoming adversity to become a respected leader in his field. Owens reflected on his struggles with mental health, identity and bullying, highlighting how leadership is about authenticity, respect and resilience.

He shared a powerful message: “Don’t try to be perfect; just try to be good.” Owens discussed how creating an environment where people can be their true selves is key to effective leadership, both personally and in business. “To lead well, you must allow others to be their authentic selves,” he noted.

Des Staggemeier, Senior Policy Advisor at the Intellectual Property Office, went on to provide an update on the ongoing fight against counterfeit parts in the aftermarket. “Counterfeit parts present a real safety risk, and we must all work together to protect consumers and the integrity of our industry,” he said.

Álvaro de la Cruz from FIGIEFA then gave an update on the European Independent Aftermarket. He

outlined the efforts underway to protect aftermarket rights at the legislative level, including the renewal of MVBER and the push for the ‘Freedom of Repair’ clause. He again emphasised the critical importance of advocacy to ensure a level playing field for independent garages across Europe.

Danny Tregaskes, from The Motor Ombudsman, wrapped up the discussions, presenting insights on improving customer dispute resolution within the industry. He discussed the importance of setting clear standards and adopting alternative dispute resolution methods to avoid costly and divisive legal battles.

Reflecting on the success of the event, Mark Field concluded the conference with a message of unity and collective effort, stating: “The IAAF 2024 conference has once again demonstrated the power of leadership across our industry. Whether through innovation, education or collaboration, every member of the aftermarket has a role to play in shaping the future of the sector.”