Joining the IAAF the ‘right fit’ and ‘mirrors our own direction’

Autowave, a leading provider of car keys, key cutting, and programming equipment, is pleased to announce its recent membership to the Independent Automotive Aftermarket Federation (IAAF). This move emphasises the company’s commitment to aligning itself with Federation’s short and long-term objectives.

Like the Federation, Autowave has also been at the forefront of innovation in the automotive aftermarket. It specialises in the production, development, and distribution of high-quality car keys and programming equipment. With headquarters in Nottingham, production facilities in Shenzhen, China, and a distribution centre in Bucharest, Romania, Autowave has established itself as a trusted partner for locksmiths, motor factors, and garages alike. 

Autowave CEO, Ravi Kotecha – who marked the company’s integration into the Federation at its recent conference and awards dinner – has hailed the decision to join the IAAF, citing it as the “right fit and mirrors our own direction”.

He said: “We are excited to join the Independent Automotive Aftermarket Federation and collaborate with like-minded industry professionals to drive positive change and innovation in the sector.

“Our mission is to revolutionise the way car keys and programming equipment are perceived and utilised within the aftermarket sector, and this partnership further solidifies our commitment to that goal.” 

IAAF CEO, Mark Field, said: “Autowave's inclusion in the IAAF underscores our ambition of widening the reach of the Federation and bringing knowledge from different product areas, as we campaign to promote and secure the future of our trade against the backdrop of evolving legislation.”

Continuing in the right direction

This is another step forward for Autowave, a company that has enjoyed a surge in interest and exposure within the market. Autowave has demonstrated to motor factors, both at buying group and independent level, that making and selling car keys, as well as investing in the programming equipment, is a lucrative area of opportunity for trade and retail customers alike.

With an emphasis on accessibility, affordability, and quality, Autowave allows its partners to capitalise on this growing demand.

Ravi added: “Our comprehensive product range, coupled with our after-sales and technical support, training facilities, and extensive industry expertise, positions Autowave as the ideal partner for businesses looking to enter or expand within the car key market.

“We are dedicated to providing tailored solutions that not only meet but exceed the needs of our customers, driving paralleled success and growth.”

For more information about Autowave, visit https://www.autowave.co.uk