LIQUI MOLY to focus on its range for workshop

At Automechanika in Frankfurt, LIQUI MOLY will focus on its range for workshop and specialist retail customers.

The lubricant industry will be exhibiting for the first time in Hall 12 at the world’s largest automotive aftermarket trade fair. LIQUI MOLY will be showcasing its complete range on around 450 square meters. These include new lubricants and additives as well as the revised car care line. Two technical presentations from the areas of research and development round off the appearance at Automechanika.

The spectrum of the full-range supplier for automotive chemicals, whose core business is lubricants, engine oils and additives, is enormous. An impression of just how extensive it is will be given to the specialist workshop and aftermarket audience at Automechanika, as the world’s largest trade fair for this industry sector. From September 10 to 14, the company will also be exhibiting its sophisticated equipment and concepts in Frankfurt am Main. These can be used by business partners to generate more revenue.

Individual online marketing is focused on the leading topics at Automechanika – sustainability, digitalization and innovations. The concept: Advertise in a targeted manner and with little effort, but with great benefit for the business customer. Social media plays an important role in this. In cooperation with the service provider Social Pals, LIQUI MOLY regularly launches online campaigns that are specially tailored to business customers and ensure additional frequency in the workshop.

LIQUI MOLY’s revised car care line is also celebrating its premiere in front of an international audience. It is divided into the areas of windows, paintwork, tires and interior. Around half of the car care products are new to the range or have had their formulas revised. For example, polishes have been developed further. The new formulations are easier to apply and buff up. New polishing sponges and cloths complement the range to suit this area of application.