Nissens Group heralds Automechanika Frankfurt as a success
On arguably one of the most dynamic stands at the event, Nissens Automotive, AVA and Highway Automotive, the three brands that make up the Nissens Group, collectively enjoyed a highly successful Automechanika Frankfurt 2024, both connecting with existing partners and reaching many potential customers.
Featuring all three brands on separate sections of its intuitive stand, the innovative central screen, which drew great attention from everyone who saw it, was supremely effective at demonstrating the character and offerings of the individual businesses while stating their connection within the overall group. Central to its combined message for the aftermarket is that the Nissens Group is here to secure its customers with quality products that address all vehicle segments and technology, making its tangible support to affordable mobility and repairs relevant today, and in the future.
This message was clearly demonstrated by Nissens, which, in addition to showing its thermal management solutions for new energy vehicles that include electric and plug-in hybrid (EV, PHEV, MHEV) powertrains and address the future, also exhibited its recently launched product innovations like the throttle body range, asl well as ERG coolers for truck applications. This highlights the brand's commitment to current technology, commonplace in the aftermarket. With renowned technical support and business solutions, Nissens emphasised the value behind the company's 'Delivering the Difference’ strapline.
The AVA section focused on its specialism as the ‘Clever Choice’ for aging vehicle applications, providing an optimised range to provide the needed coverage over fewer part numbers. Its new offering for the event was a range of oil coolers, available as complete assemblies, including housing and oil filters. Currently, the company offers 28 oil coolers with housings, with 12 more in the pipeline, covering more than 425 original equipment (OE) part numbers. However, its total range encompasses 315 units, catering for 1,250 plus OE references.
For Highway Automotive, the group's brand, which is a byword for heavy duty vehicle parts, the main focus at the show was to highlight its replacement parts solutions for truck, agricultural, construction and bus applications. The company has developed an impressive parts programme with more than 1,800 parts within the engine cooling, climate control and engine emissions control systems. Aiming to further optimise the segment's advanced repairs while reducing the environmental cost, the brand's solutions, like EGR system repair kits and remanufactured coolers, were shown. At the same time, their newest product lines of starters, alternators and AdBlue pumps were displayed, providing further business potential for the sector's parts distributors and fleet operators.