ROWE brings sustainable performance to the UK market

ROWE has extensively invested in the development of sustainable products and manufacturing processes at its state-of-the-art facility
  • ROWE leads sustainability innovation in the performance lubricant sector

  • All products produced in ROWE’s solar-powered blending plant in Germany

  • Launching innovative SUNSPEED® 100% biosynthetic range in the UK

  • Offers broad coverage and all products fully compatible with conventional oils 

Premium oils and lubricants brand, ROWE, has launched an innovative range of sustainable engine oils, ROWE SUNSPEED®, to the UK market. This exciting offering provides UK workshops, factors, race teams, and consumers with a far more sustainable alternative to traditional engine oils without compromising performance.

ROWE has extensively invested in the development of sustainable products and manufacturing processes at its state-of-the-art facility in Worms, Germany. With 60 per cent of the factory’s energy requirements being self-generated via photovoltaics, it makes SUNSPEED® one of the most environmentally-conscious ranges currently available.

ROWE SUNSPEED® engine oils use a 100% biosynthetic base with zero mineral oils from fossil origins. The range uses base oils containing high-performance synthetic hydrocarbon compounds synthesized entirely from biomass, offering an impressive combination of sustainability and performance. They are also fully compatible with conventional engine oils for problem-free topping off and refilling.

The SUNSPEED® range includes seven products for many popular viscosities and specifications, providing broad coverage. ROWE has ambitious future plans to offer a SUNSPEED® equivalent for all products in its entire range, highlighting the versatility and quality of the biomass-derived base oils. It is also currently available for motorsport applications, with SUNSPEED® RACING MOTOR OIL SAE 10W-60.

As part of its sustainability efforts, all ROWE lubricant packaging is made using a minimum of 50 per cent recycled content.

Jeremy Aston-Phillips, Director at MCOIL, commented: “Since the start of our partnership with ROWE, we have been eagerly anticipating the launch of SUNSPEED® to the UK market. This is such an interesting innovation – a purely biosynthetic oil that delivers all the incredible performance benefits our customers expect of ROWE oils, but in a much more sustainable package. It is a groundbreaking development in the lubricant industry that will help keep cars on the road in the most sustainable way possible. There is now a future for internal combustion engines with the use of SUNSPEED® lubricants.”

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