ROWE launches accessible UK website amid regional push

Premium oils and lubricants brand, ROWE, has unveiled an all-new website as it expands its presence in the UK. The new site offers easy access to the brand’s high performance, sustainably-manufactured lubricants, coolants and fluids.

ROWE is a leader in lubricant technology, drawing lessons from an extensive history of endurance racing to formulate products that unlock performance in the harshest conditions. The brand’s own team, ROWE RACING, achieved 2nd overall in the Fanatec GT World Challenge Europe Endurance Cup last year, using only ‘plant-based’ lubricants in their BMW M4 GT3.

ROWE’s new UK distributor, MediaCo Imports (MCOIL), is a business brimming with enthusiasts. With a passion for racing and the wonderful machines – both modern and classic – that grace Britain’s roads and tracks, it is dedicated to sharing the performance, reliability, and longevity enabled by ROWE’s premium lubricants.

The brand’s new website provides an easy-to-use online platform with advanced oil look-up functions as well as essential product information. Users can also find a host of downloadable information, ROWE RACING wallpapers, brand catalogues, and the ROWE Inside magazine.

ROWE’s state-of-the-art blending plant, located in Worms, Germany, uses audited sustainable processes. This includes 60 per cent of the factory’s energy requirements being self-generated via photovoltaics in addition to a minimum of 50 per cent recycled content in all lubricant packaging. Visitors can discover more about ROWE’s sustainability credentials through the new UK site.

For more information about ROWE in the UK, visit the new website at https://mcoil.co.uk/