ROWE launches sustainably manufactured lubricants range into UK market

Oils, coolants and fluids range with sustainable manufacturing ethos launched at Autosport International Show

Premium oils and lubricants brand ROWE launched its high-end and sustainably manufactured product range into the UK market at January’s Autosport International Show, offering a new opportunity for stockists, garages, and end users.

The German oil brand will be distributed in the UK exclusively by Deutschesol, a newly formed company with ambitious plans including an eye-catching launch display at the Autosport International Show, at stand 2464.

ROWE made its UK debut at the show, at Birmingham’s NEC, which complements the oil brand’s ‘racetrack to the road’ circuit-based research and development programme, where its motorsport products undergo extensive testing in extreme racing conditions through the ROWE RACING team.

Deutschesol has been formed by chief executive officer, and former British Touring Car Champion Robb Gravett, and managing director Jeremy Aston-Phillips.

Jeremy Aston-Phillips said: “The launch of ROWE in the UK is an exciting opportunity for stockists and customers, providing a premium lubricant and associated fluids product range from a brand that maintains strong ethics within sustainability, as a responsible, independent, and family-owned business.”

Robb Gravett said: “The launch at Autosport International provided a perfect backdrop considering ROWE’s endurance racing activity, which includes class victories in the legendary Nürburgring 24 Hours and 24 Hours of Spa with its ROWE RACING team, enabling oil formula optimisation in demanding test environments.”

ROWE’s state-of-the-art blending plant, located in Worms, Germany, broke ground in 2014 and showcases an uncompromising approach on maximising sustainability and product quality, which has led to several original equipment manufacturer (OEM) relationships.

The ROWE plant generates a significant amount of its own electricity through an extensive, 4,000m2 photovoltaic system, and transfers waste heat from indoor manufacturing processes to be used for heating the building and offices.

The plant also features eight million litres of tank storage, 65 kilometres of dedicated pipework for each product preventing the need for a separate flushing network, and the capacity to fill 3,000 containers per hour.

ROWE will be available in the UK for sectors including automotive and motorcycle, commercial vehicle, off-highway, marine, industrial, and agricultural as well as ROWE’s unique range of motorsport products.

ROWE customers can use the online oil finder tool to find the correct ROWE product for their vehicle. For more information, visit: https://www.rowe-oil.com/en/oil-guide.