Seeing clearly: new wiper blade programme from Simply Brands!

Leading supplier of auto accessories, Simply Brands, has launched a new wiper blade programme for the automotive sector. 

Developed and tested in the UK over a nine month period, the competitively priced range will consist of both multi-fit flat blades and traditional conventional blades, which will cover the vast majority of the car parc. 

The multi-fit flat blade offering will cover 98% of the car parc and consists of 15 SKUs with eight original equipment (OE) fit adaptors that cover the 10 most popular OE arm types. This will include a retro fit hook adaptor to upgrade older vehicles to the latest flat blade technology.

The flat blade technology delivers perfect wiping pressure across the entire blade length thanks to two precision cut steel rails, with a symmetrical spoiler reducing wind lift at high speeds. The rubber wiping element is made of synthetic and natural rubber compound for an optimum blend of performance and durability.

The conventional blade range has 11 SKUs in lengths 280mm – 700mm, and all are an metal vented frame design with a universal pre-attached adaptor to fit all hook wiper arms, as well as legacy side pin and 7mm bayonet wiper arms.

All blades come in environmentally friendly carton packaging that, to assist with fitment, feature QR codes on all packaging that will direct users to a wiper blade finder as well as installation instructions. For those who prefer written step by step instructions, Simply Brands also includes printed installation instructions inside every pack.

Simply Brands’ Business Development Manager, Sam Robinson, said: “We’re delighted to be bringing another essential range for all factors and retailers into the Simply Brands portfolio. We developed this programme with the intention of finding an optimum mix of parc coverage, controlled SKU count, ease of fitment, durable performance and, of course, to be competitively priced – not an easy feat! However, I am delighted to say that we have achieved all of these aims and have every confidence that this programme will be another success for both us and our loyal Simply Brands stockists.”

Simply Brands products are distributed in the UK and Ireland exclusively through JRP Distribution.