Kumho ECSTA HS52 in demand as tyre proves popular

As consumer demand for tyres remains strong, motorists across the UK are increasingly turning to the Kumho ECSTA HS52 for its outstanding performance, safety and reliability.

The tyre, from Kumho Tyre UK, has gained a solid reputation for delivering high levels of grip and comfort, making it a popular choice for drivers of various vehicle types. This growing consumer preference is proving to be a boon for the trade, with retailers benefiting from the tyre’s consistent success.

The ECSTA HS52 has quickly become a top pick for motorists seeking a blend of high-performance features and long-lasting durability. Its exceptional handling on both wet and dry roads has made it a standout in the summer tyre market, with the added benefit of providing a smooth and comfortable ride.

This popularity among drivers is now translating into increased sales and repeat business for retailers and fitters across the UK.

Richard Lyons, Managing Director of Kumho Tyre UK, said: "Motorists are clearly recognising the quality and performance of the ECSTA HS52, and this is driving demand. By delivering a product that resonates so well with consumers, retailers are finding that the HS52 is a must-have in their inventory. Its growing popularity not only meets customer expectations but also supports trade professionals in offering a high-performance, reliable product."

The Kumho ECSTA HS52’s success has been qualified by numerous independent tests, picking up accolades that further validate its reputation.

In a recent summer tyre test conducted by Europe’s largest automobile association, ADAC, the HS52 achieved a top-three finish and was one of only three tyres to receive a coveted ‘GOOD’ rating.

Competing against 16 manufacturers, including leading global brands, the HS52 stood out as the highest-ranked Korean engineered tyre tested.

The test, which evaluated summer tyres in size 215/55R17 on a Volkswagen T-Roc, focused on driving safety – assessing wet and dry performance – and environmental factors like mileage, efficiency and noise levels.

The ECSTA HS52 was praised for its high levels of grip, quiet ride and precise steering, all of which are key selling points for trade professionals looking to recommend a reliable and trusted tyre to their customers.

The ECSTA HS52 is available in sizes ranging from 14 to 18 inches, making it suitable for a wide variety of vehicles, from superminis and family saloons to larger executive models.

Its robust block tread pattern ensures consistent grip, while rigid shoulder blocks enhance steering performance, delivering a tyre that excels in both performance and safety.