Simply Brands lighting the way this winter with new brighter bulbs

Simply Brands has an extensive range of bulbs, with new products introduced for the performance market, including 100% and 200% bulbs.

As the nights get darker earlier, drivers will be relying on their headlights more frequently. This presents members with an ideal opportunity to start discussing bulbs with customers and if they are due a replacement set and even think about upselling opportunities with Simply’s new performance range.

Simply Brands’ has recently launched even brighter bulbs to accommodate for driver’s needs. The new bulbs come in 100% brighter or 200% brighter, providing members a fantastic upgrade option for customers. These new bulbs are also in eco-friendly all cardboard boxes, as opposed to the previous plastic packaging, as part of Simply’s commitment to become more sustainable.

As best practice, Simply Brands recommends replacing bulbs annually and in pairs to ensure drivers do not suffer a blown bulb in the middle of the night on country roads where lighting in minimal.

Consisting of 160 references, Simply Brands’ range of bulbs is vast, with the offering including performance, auxiliary, LED auxiliary, headlight, LED headlight and fog light bulbs. All bulbs are made to original equipment specification to ensure durability and reliability and are competitively priced.

For the best margin for retailers and best performance for customers, Simply Brands’ suggests its performance range, such as the Xenon high performance bulbs it offers. This provides the driver 50% brighter and whiter light, and also features a quartz glass UV filter, which is designed to cast a cleaner light beam from the vehicle and protect the headlight glass from damage due to direct light exposure.

Simply Brands’ Business Development Manager, Sam Robinson, said: “Bulbs are vital for every vehicle, and while drivers usually wait until something fails on their car before fixing it, we encourage prevention rather than cure, suggesting drivers replace them at least once a year. It’s important that factors and technicians discuss drivers’ lighting needs, including checking with them to see when the last time their bulbs were replaced, as well as explaining the benefits of higher performance bulbs.

“Factors and technicians should relish this opportunity, as this small conversation between staff and customer can easily lead to a new sale, or an increased margin. In particular during the darker months, it’s easier to demonstrate the difference in visibility with upgraded bulbs. With the Simply programme, there’s a bulb to suit every driver.”