Factor Sales reinforces value as every subscribing supplier renews
Factor Sales, the leading market measurement data provider, is proud to announce a 100% renewal rate of its 2024 suppliers
This continued support highlights the trust and value Factor Sales deliver through its comprehensive market insights, advanced analytics and data-driven decision-making tools.
By providing detailed, digital reports on market share, revenue and volume, evaluating price positioning and competitor dynamics and identifying growth opportunities, Factor Sales is providing suppliers with the intelligence they need to thrive in a competitive automotive aftermarket.
It achieves this by analysing transactional data collected from 60% of motor factors across the UK and across 800,000 parts – from a national perspective down to regional and branch levels.
Why resubscribe to Factor Sales?
ELTA is one supplier that has resigned to Factor Sales for another 12 months. The brand has enjoyed tangible benefits; for example, it has utilised genuine transactional data to enhance its product development, spotting opportunities in the market, and then choosing the optimum time to release that product to market.
ELTA Marketing Manager, Tim Brotherton, said: “We’re pleased to have renewed our partnership with Factor Sales. The platform continues to provide valuable data-driven insights into the marketplace, making it an integral part of our range development and new product introduction processes. This helps us deliver effective product ranges that meet market demand and ensure customer satisfaction.”
“Reassuring to know that Factor Sales is doing its job”
For every 2024 supplier to extend its agreement with Factor Sales is a real endorsement for the company, as it sets to give its clients a competitive edge in the automotive aftermarket. To achieve that, though, its data needs to be accurate and in real-time. By working with industry partners, Factor Sales can make that pledge.
Factor Sales Business Development Manager, Alex Jenner, said: “I am thrilled that every supplier from last year has agreed to renew its partnership with us. The comprehensive and quick availability of data allows our clients to make informed decisions on range development and pricing in real time. That is a priceless commodity.”