GSF announces business initiative for the distribution of Mobil-branded products

GSF Car Parts, the leading car parts distributor, has announced a strategic business relationship with Moove Lubricants Ltd for the distribution of Mobil-branded products, one of the most widely known and trusted lubricant brands in the world. This collaboration marks an enhancement to their premium oil offerings. 

Starting next month, GSF Car Parts will transition their premium engine oil offerings to Mobil-branded products, bringing a new level of quality and performance to their customers. Mobil's product reputation is well-established, from its presence in Formula 1 and the Red Bull Racing team.

Supplied by Moove Lubricants directly to GSF Car Parts branches, ExxonMobil Petroleum & Chemical BV products offer a range of high-specification engine oils. Their range of Mobil 1™ motor oils, now in their 50th year of sales, have been tested on the road and the track, duplicating extreme, real-life conditions to ensure the best performance possible. 

Branches can expect training plans and customer conversion initiatives to ensure a smooth transition and widespread awareness of the new premium oil offering. This new strategic partnership will also give workshops access to Mobil workshop branding, all delivered through GSF’s dedicated Territory Manager team. 

Steve Horne, CEO at GSF Car Parts, says: “We are excited to work with Exxon Mobil and bring their exceptional products to our customers. They are a world-renowned lubricant brand for a reason and this move ensures that users benefit from superior performance and reliability.”

“This business relationship reinforces our commitment to quality and satisfaction, and we look forward to the positive impact it will have on our branches and customers we serve.”