IAAF brings AI expert to 2024 annual conference

IAAF is bringing Artificial Intelligence (AI) expert James Poulter to its conference, held on Thursday 5 December 2024 at DoubleTree Hilton, Milton Keynes.

With the theme for this year’s IAAF Annual Conference being Everyday Leader, Poulter is a thought-leader and speaker on Innovation Culture, the Future of Work and Emerging Technologies including AI.

This year’s conference will highlight that everyone in the automotive industry has the opportunity and challenge of being a leader and play a part in positively influencing others to raise standards, offer support and ultimately contribute to the industry’s wellbeing.

A recognised authority in Conversational AI Technologies, Poulter is the founder and CEO of Vixen Labs (one of the UK’s leading Voice Technology companies acquired by House 337 in 2023) and has extensive experience in the ethical use of AI, corporate deployment of advanced AI systems such as ChatGPT and GPT-4, and the integration of conversational AI into marketing and business strategies.

Previously as Head of The LEGO Group’s Emerging Platforms & Partnerships team as part of the Digital Consumer Engagement division, Poulter pursued new technologies, platforms and partners to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.

Outside of work James is an advisor to the Church of England’s digital board as well as well as a number of other charities, entrepreneurs and start-ups.

Mark Field, IAAF chief executive, said: “With the ever-evolving advancements in technology and AI, we’re keen to offer insights to conference attendees on how to stay ahead of the game and use the latest technologies to their advantage. We’re pleased to have James Poulter join us for the IAAF Conference this year to talk all things robots, new technologies, innovation and the culture of work.”

IAAF’s Annual Awards Dinner will take place in the evening of 5 December, where one of the UK and Ireland’s most beloved stand-up comedians, Dara O Briain, will take to the stage as the headline entertainer.

To book tickets and for hotel information, or information on available sponsorship packages for the IAAF Conference and Awards Dinner 2024, please email Angela Neale, at angela@iaaf.co.uk.

For more information about the IAAF, visit, https://iaaf.co.uk/